The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 13th. This round-up covers announcements and updates from Freshworks, Salesforce, Pipedrive, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 13th.

Top MarTech News From the Week of June 13th, 2025

Amplitude Unveils AI Agents for Continuous Product Innovation

Amplitude, a digital analytics platform, has launched Amplitude AI Agents, a suite of generative AI-powered tools designed to drive always-on product innovation. These agents are configured for a collection of specific use cases, including agents for website conversions, onboarding, feature adoption, monetization, and more. Spenser Skates, CEO and co-founder of Amplitude, says, “With Amplitude’s AI Agents working around the clock, product development shifts from a slow, step-by-step process to a high-speed, multi-track system where strategy, analysis, and action can happen at the same time.”

Read on for more.

CallMiner Details Its Collaboration and Integration with Microsoft Dynamics 365 Contact Center

CallMiner, an AI-powered conversation analytics provider, has announced a collaboration and integration with Microsoft Dynamics 365 Contact Center. The partnership will equip Microsoft customers with AI-powered conversation analytics for interactions occurring in the Dynamics 365 Contact Center. This will make it easier for users to maximize customer service representative effectiveness, understand the voice of the customer (VoC), improve proactive issue resolution, and meet contact center infrastructure and business intelligence requirements.

Read on for more.

Cresta Launches an Omnichannel AI Agent

Cresta, a contact center AI platform for human and AI agents, has introduced an intelligent omnichannel AI agent capable of delivering seamless customer experiences across voice and digital channels. The solution leverages advanced AI technologies to provide context-aware support that reduces customer effort and improves satisfaction. For example, the AI Agent can preserve context across channels, guide customers to the most effective channel, provide cross-channel support, adjust its tone to the needs of voice or chat, and use customer-specific interaction data to deliver personalized experiences.

Read on for more.

Freshworks Introduces New Features and Updates for Freddy AI

Freshworks, an enterprise-grade service software provider, has announced the “next generation” of the Freddy Agentic AI Platform. The latest release introduces multiple Freddy AI agents for various use cases, including email support, unified search, and root cause analysis. Other updates include new enhancements for Freshworks’ Copulot capabilities and the Freddy AI Agent Studio launch, a no-code platform designed to simplify the creation and deployment of autonomous AI agents. With this AI Agent Studio, service teams can automate and streamline customer support processes to improve experiences.

Read on for more.

Genesys Appoints a Chief Information Officer

Genesys, a global AI-powered experience orchestration solution provider, has appointed Trevor Schulze as Chief Information Officer (CIO). Schulze brings over 30 years of experience driving business success through innovative technology solutions, having previously served at companies like Alteryx, RingCentral, Micron Technology, and more. In his new role, Schulze will oversee the Genesys global information technology organization to advance its AI and cloud strategy, support its continued growth, and unlock new customer value.

Read on for more.

Hightouch Debuts a Same-Session Personalization Feature

Hightouch, a data and AI platform for marketers, has launched a same-session personalization capability. With this tool, brands and marketers can combine same-session data with the information from their data warehouse, including subscription status, historical behavior, and customer traits. That data will make it easier for teams to create personalized content and orchestrate seamless, real-time experiences across their entire marketing funnel.

Read on for more.

Insight7 Releases a Call Evaluation Platform

Insight7, a developer of conversational intelligence solutions, has launched its new Call Evaluation platform. Designed for everyday business users at mid-market companies, the platform can help teams across sales, customer support, quality assurance (QA), customer experience, human resources (HR), and compliance analyze video and audio calls at scale. The tool works by automatically transcribing, analyzing, and surfacing actionable insights, performance metrics, and coaching opportunities from conversations. This can help businesses evaluate reps, track improvement, and enhance customer experience in real-time.

Read on for more.

Intuit Mailchimp Announces New Tools and Integrations

Intuit—the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp—announced a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data. The latest features include new pop-up templates, additional custom reports for the Metrics Visualizer tool, and enhanced lead generation integrations with platforms like Meta, TikTok, Google, Snapchat, and LinkedIn. The company also shared details on upcoming features, including new custom audience tools, SMS contact imports, and AI agents.

Read on for more.

Jasper Details Two New Offerings for Marketing Teams

Jasper, an agentic marketing platform, has announced two new offerings: Jasper Agents and Jasper Canvas. The company’s new Agents solution will provide teams with a suite of marketing-specific agents, with Canvas offering an intelligent, intuitive workspace for marketers. Together, these solutions will help teams push beyond the limits of chat-based AI tools and transform how modern marketers plan, collaborate, and execute strategies. Jasper will also launch a Model Context Provider in Q3 2025, which will extend the Jasper IQ solution.

Read on for more.

Oktopost Acquires Milk Video

Oktopost—a B2B social media management, employee advocacy, and marketing intelligence platform—has acquired Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition will help Oktopost continue to support B2B marketers as they create impactful content, deliver measurable business impact, and curate engaging content strategies. Daniel Kushner, CEO and Co-founder of Oktopost, says, “Our acquisition of Milk Video directly supports our mission to help marketers create smarter, more impactful content that drives real business results.”

Read on for more.

Pipedrive Revamps Its Partner Program

Pipedrive, a sales CRM for small businesses, has launched its revamped solution provider partner program to continue helping CRM consultants, system integrators, and service providers expand their business offerings. The updated program introduces a three-tiered partnership model, with Authorized, Gold, and Platinum tiers available to partners at various stages of growth. Each tier will offer increasing access to tools, training, and commercial incentives, alongside access to a dedicated partner portal, onboarding support, and a collection of commission, revenue-sharing, and licensing benefits.

Read on for more.

Precisely Adds New AI-Driven Features to Its EngageOne Solution

Precisely, a global data integrity company, has launched several AI-driven capabilities within its EngageOne customer communications portfolio. The latest advancements can improve customer engagement and streamline communications modernization for organizations in banking, insurance, telecommunications, and other regulated sectors. Specific additions and enhancements include an AI text-to-speech tool, conversational AI chatbots, smart escalation from AI agents to live agents, AI-powered template migrations, and AI contextual search.

Read on for more.

Salesforce Reveals Details on Marketing Cloud Next

Salesforce has announced Marketing Cloud Next, the latest evolution of its marketing solution. Built natively on the Salesforce Platform, Marketing Cloud Next is designed to bring agentic marketing to life through actionable data, cross-departmental workflows, and autonomous AI agents embedded throughout the customer funnel. Additionally, those AI agents can operate across Salesforce’s Sales, Service, and Commerce products, orchestrating 1:1 customer engagement across the whole funnel and handling complex tasks like campaign assembly, performance optimization, and 1:1 personalization at scale.

Read on for more.

Seismic Details Its Spring 2025 Product Release

Seismic, an AI-powered enablement solution, has announced its Spring 2025 Product Release, which aims to “transform” how revenue teams use AI to prepare faster, coach smarter, and create content. As part of the update, Seismic’s Aura AI agents are now embedded throughout the company’s Go-to-Market tech stack, enabling professionals, marketers, and sellers to own every customer interaction. Other additions include a new Role-Play Agent, updates to the Aura AI ecosystem, Seismic for Meetings templates, the Customer Stories Orchestrator tool, self-service reports, and Aura Chat.

Read on for more.

Skillsoft Announces a Partnership with Salesforce

Skillsoft, an online training platform, has partnered with Salesforce to bring Skillsoft CAISY agent actions to Agentforce and the Salesforce ecosystem. The partnership will help companies unlock deeper visibility into team performance, accelerate frontline workforce development through AI-powered learning, drive measurable improvements in customer service quality, and upskill and reskill their customer support teams at scale. Tyler Carlson at Salesforce says, “Having Skillsoft CAISY within Salesforce will unlock the next evolution of how humans and AI agents, together, deliver quality training and great customer experiences at scale.”

Read on for more.

TTEC Holdings and Zendesk Expand Their Strategic Partnership

TTEC Holdings, a customer experience technology and services company, has expanded its strategic partnership with Zendesk. The enhanced agreement builds on the companies’ long-standing collaboration by unlocking broader capabilities across the Zendesk platform to further scale CRM and workflow optimization. The expansion will also allow TTEC to ring its Amazon Connect integration capabilities to Zendesk implementations, harness Zendesk’s AI capabilities, and operate as a full-stack delivery and implementation partner across the entire Zendesk platform.

Read on for more.

Upstream Works Debuts the AgentNow Cloud Suite

Upstream Works, an omnichannel contact center solution, has announced the AgentNow Cloud Suite, which adds two tiers to the AgentNow product offering. With these updates, companies can utilize remote agents and specialists across their business networks, helping them respond to customer needs in real-time and improve efficiency when customer expectations are at their highest. Upstream Works AgentNow Standard and AgentNow Premium are now available on the AWS Marketplace or through the Upstream Works partner reseller community.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Mini Jam Q2, 2025 – AI Agents of Change: Watch All Sessions On-Demand

Centered on the theme “AI Agent of Change,” the quarterly Insight Jam virtual event brought together a global collection of industry experts and thought leaders to explore the emerging, evolving role of AI agents in the enterprise technology marketplaces. The panels and keynote presentations explored the various ways AI agents are affecting business processes, data management, governance, real-time data analysis, security, and ethics.

Watch Here.

The AI Effect: From Content Management to Content Innovation

In the latest episode of The Digital Analyst, John Santaferraro is joined by Hyland CEO Jitesh Ghai for a discussion on the transformation from content management to content innovation. Ghai explains how AI enables organizations to unlock value from unstructured data by giving it structure, allowing for analytics and automation previously impossible. They also discuss Hyland’s Content Innovation Cloud, which enables content, processes, and applications to automate mission-critical business workflows across sectors.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 13th: Updates from Freshworks, Salesforce, Pipedrive, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 6th. This round-up covers announcements and updates from Mosaicx, Contentstack, Treasure Data, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 6th.

Top MarTech News From the Week of June 6th, 2025

AdDaptive Intelligence Expands Its AI-Powered Advertising Platform

AdDaptive Intelligence, an account-based advertising and analytics provider, has expanded its AI-powered advertising platform with new features and functionalities. With its AI-powered B2B advertising solution, companies can seamlessly onboard valuable customer data, including Target Account Lists (TALs), Ideal Customer Profiles, and Validated Offline Business Data. The platform can identify and prioritize ideal customer accounts by analyzing massive datasets, allowing teams to personalize targeted advertising and optimize campaigns across multiple channels.

Read on for more.

CallMiner Acquires VOCALLS

CallMiner, an AI-powered conversation intelligence provider, has acquired VOCALLS, a voice-first conversational AI and automation platform. CallMiner will combine its industry-leading conversation intelligence capabilities with VOCALLS’ voice, chat, social messaging, and email AI virtual agents and task automation technology. The acquisition will allow the companies to help clients transform their contact center efficiency, embrace customer service automation, understand what processes to automate, and identify areas of opportunity in automation workflows.

Read on for more.

Contentstack Unveils the Contentstack Data and Insights Solution

Contentstack, a CMS pioneer, has unveiled Contentstack Data and Insights, a native set of capabilities for audience analytics, real-time data activation, and omnichannel campaign orchestration. These features are now integrated into Contentstack EDGE and will help brands focus on one-to-one personalized experiences across every channel. Neha Sampat, founder and CEO of Contentstack, says, “If content is king, context is queen. And with our adaptive DXP, brands can adapt to their customers in real-time, in every interaction and every channel. No other platform can enable personalization at scale like this.”

Read on for more.

Mosaicx Debuts the Next Generation of its Engage Platform

Mosaicx, a customer experience company, has launched the “next era” of its Engage product. The Engage platform enables companies to develop natural, personalized self-service conversations across multiple channels, including voice, SMS, email, and web chat. Mosaicx has embedded intelligence into every layer of the AI-native platform, enabling users to proactively anticipate and resolve customer needs, reduce operational costs through intelligent containment, and increase customer satisfaction by delivering more human, empathetic interactions. The updated platform will be generally available in Q3 2025.

Read on for more.

Salesforce Embeds Slack for Unified CRM Collaboration

Salesforce has announced that it’s embedding Slack directly into its CRM, introducing “Salesforce channels” that merge customer records with team conversations in a single, bi-directional workspace accessible from both platforms. The enhanced integration will enable real-time, AI-powered collaboration by linking structured CRM data with unstructured team dialogue, allowing human and AI agents to act on customer insights without switching tools. Salesforce also announced that Tableau Next analytics and Salesforce Approvals are coming to Slack.

Read on for more.

Talkdesk Achieves FedRAMP Authorization for the Talkdesk CX Cloud Government Edition Solution

Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, has achieved FedRAMP Authorization for its Talkdesk CX Cloud Government Edition solution. The authorization demonstrates how Talkdesk meets the stringent security and compliance standards of the United States (U.S.) federal government for cloud service providers. Tiago Paiva, CEO and founder of Talkdesk, says, “Public sector organizations are challenged with meeting the CX needs of the stakeholders they serve while ensuring those interactions and data stay secure. Agencies can now implement and use Talkdesk CX Cloud Government Edition with confidence.”

Read on for more.

Treasure Data Debuts Five New AI Suites for Improving Customer Experiences

Treasure Data, an Intelligent Customer Data Platform (CDP) powered by AI, has announced new AI Suites for global enterprises. There are five suites available in the launch, including a Personalization AI Suite, Engagement AI Suite, Creative AI Suite, Service AI Suite, and Paid Media AI Suite. All five offerings are powered by agentic AI and aim to address the needs of professionals across marketing, CX, and customer service teams by helping them drive revenue, save costs, reduce risk, and integrate customer insights into their daily work.

Read on for more.

Uniphore Details a New Suite of AI Marketing Agents

Uniphore, a global provider of enterprise AI, has announced details on Marketing Agents, a first-for-enterprise suite of AI agents. These agents are designed to accelerate how marketing teams access data, segment audiences, and work inside the Uniphore Customer Data Platform (CDP). The first release includes a Platform Search Agent, Product Knowledge Agent, and Audience Segmentation Agent. Uniphore plans to launch three additional agents later this year to extend its agentic marketing capabilities into campaign optimization, reporting, and insights.

Read on for more.

Validity Releases Findings From the 2025 State of Email Report

Validity, an end-to-end marketing success provider, has released its 2025 State of Email report findings. The report, conducted by Litmus, which Validity recently acquired, reveals how marketers adapt to today’s complex marketing landscape based on responses from hundreds of global email marketers. Findings demonstrate some of the struggles marketers are experiencing, including measuring ROI, developing personalized content efficiently, collecting and analyzing the data needed for personalization, and measuring the impact of personalization on email performance.

Read on for more.

Zeta Global Releases Details on Zeta Answers

Zeta Global, an AI marketing cloud, has unveiled Zeta Answers. With this AI-powered intelligence framework, companies can automate complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes. The new solution leverages Zeta’s suite of agentic AI tools to enable multi-agent workflows that provide marketers with a direct path to action, greatly reducing the time spent between insight and execution. Zeta Answers is now available in early preview for select clients.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of June 6th: Updates from Mosaicx, Contentstack, Treasure Data, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 30th. This round-up covers announcements and updates from Gainsight, Salesforce, Invoca, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 30th.

Top MarTech News From the Week of May 30th, 2025

CallRail Releases a New Integration with RingCentral

CallRail, a lead engagement platform, has announced a new integration with RingCentral, a global provider of AI-powered business communications. The integration will leverage both companies’ capabilities and expertise to give small businesses the power to have smarter conversations with unprecedented insights into marketing campaign performance and lead sources. Additional benefits include improved attribution, additional call context, complete visibility into the lead journey, and the ability to see lead intelligence from inbound calls.

Read on for more.

Cordial Announces Several Leadership Promotions and Appointments

Cordial, a cross-channel marketing platform, has announced several strategic leadership promotions across its product, marketing, and finance departments. The appointments and promotions will support the company’s continued expansion in media, real estate, travel, and other enterprise verticals. As part of the promotions, Matt Howland is now the company’s President, Amy Strasser is the VP of Product Management, Jeni Bishop will serve as VP of Marketing, and Katie Chandler is now VP of Finance. The appointments include Rob Garf as SVP of Strategy and Insights and Julien Sauvage as CMO.

Read on for more.

Cornerstone OnDemand and Salesforce Detail Their Partnership

Cornerstone OnDemand, a workforce agility solution provider, has partnered with Salesforce to bring Cornerstone agent actions to Agentforce. The agent actions will align Salesforce’s Agentforce, a digital labor platform, with Cornerstone’s AI-powered workforce capabilities to augment teams with trusted autonomous AI agents in the workflow. The agent actions are available on AgentExchange.com. “We’re excited to pair Agentforce with Cornerstone, the industry’s leading skills and training platform to ensure agents can support real workforce needs—from developing job-specific skills to meeting compliance requirements,” said Tyler Carlson, SVP of Business Development at Salesforce.

Read on for more.

Gainsight Debuts Atlas, a Collection of AI Agents

Gainsight, a retention engine for customer-centric companies, has launched Atlas, a new generation of AI agents purpose-built to help companies guide their customers from onboarding to outcomes, with intelligence, personalization, and scale. The Atlas family of agents includes the Staircase AI Agent, Renewal AI Agent, Adoption AI Agent, Moderation AI Agent, and Gainsight AI Agent in Slack. These agents will work alongside human teams to help companies learn, adapt, connect, and succeed in their markets. Staircase AI and the Gainsight Slack Agent are available now, with the others coming soon.

Read on for more.

Invoca Acquires Symbl.ai

Invoca, an AI-powered revenue execution platform, has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The acquisition will bring Symbl.ai’s AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern buying experience. It will also enable Invoca’s clients to orchestrate seamless buying experiences with AI, outfit their contact centers with real-time AI insights, and apply agentic AI functionalities to maximize productivity and increase conversions.

Read on for more.

Salesforce Reveals Its Plan to Acquire Informatica

Salesforce, the global AI CRM, has announced its acquisition of Informatica, an enterprise AI-powered cloud data management company. The planned acquisition will allow Salesforce to enhance its trusted data foundation by combining Informatica’s data catalog, data integration, governance, quality, privacy, metadata management, and Master Data Management (MDM) services with the Salesforce platform. This will establish a unified architecture for agentic AI that enables AI agents to operate safely, responsibly, and at scale across the modern enterprise.

Read on for more.

Similarweb Launches a Collection of AI Agents

Similarweb, an AI-powered digital intelligence platform, has launched Similarweb AI Agents. With this suite of digital AI experts, businesses can optimize how they analyze SEO trends, engage customers, and execute strategies. The agents are “purpose-built specialists” trained on data across the digital world. Each agent can manage a specific business function, from SEO to sales outreach, content planning, trend discovery, and data summary. Similarweb has plans to release additional agents throughout the year, with several currently being tested.

Read on for more.

Snowplow Details Snowplow Signals, a Real-Time Customer Intelligence Infrastructure

Snowplow, a customer data infrastructure company, has launched Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals will provide applications access to deep, real-time, trustworthy customer context, making it easier to hyper-personalize user journeys and equip AI agents to overcome the “cold start problem” and drive more relevant interactions.

Read on for more.

Sonata Software and Qualtrics Announce a Partnership

Sonata Software, a Modernisation Engineering company, has announced a partnership with Qualtrics, the creator of the Experience Management (XM) category. The collaboration will combine its global systems integration services and extensive consulting, measurement, and implementation capabilities with Qualtrics’ XM for Customer Experience solution suite to deliver a comprehensive, technology-driven customer experience management solution for global enterprises.

Read on for more.

TELUS Digital Acquires Gerent, a Salesforce-Centric Consultancy

TELUS Digital Experience, a leading global technology company specializing in digital customer experiences, has acquired Gerent, a U.S.-based Salesforce-focused consultancy that delivers enterprise-scale implementation and integration projects and agentic AI solutions. The acquisition will enable TELUS Digital to offer Gerent’s full portfolio of services. Gopi Ramineni, Founder and CEO of Gerent, says, “This next chapter with TELUS Digital is a natural progression driven by shared values, strong cultural alignment, and a joint commitment to innovation.”

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of May 30th: Updates from Gainsight, Salesforce, Invoca, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 23rd. This round-up covers announcements and updates from Optimizely, Zendesk, Constant Contact, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 23rd.

Top MarTech News From the Week of May 23rd, 2025

ActiveCampaign Releases Details on Active Intelligence

ActiveCampaign, a marketing automation platform, has announced details on Active Intelligence. Active Intelligence is a new user experience that integrates AI across every part of the ActiveCampaign platform to make marketing faster and more intuitive. Jason VandeBoom, Founder and CEO of ActiveCampaign, says, “We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them.”

Read on for more.

Airship Expands Its Platform With Two New Capabilities

Airship, a cross-channel customer experience company, has unveiled two capabilities for its Airship Experience Platform: Branching and Custom Views. These innovations aim to help marketing, product, and growth teams move beyond one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses. Mike Herrick, CTO, Airship, says, “With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line.”

Read on for more.

Birdeye Debuts New LLMs for Deploying AI Agents

Birdeye, a Hyperlocal Marketing platform, has launched Brand AI and Industry AI, two innovations for its BirdAI architecture. These custom large language models (LLMs) can help businesses deploy AI agents that act with brand authenticity and industry intelligence while driving measurable outcomes. The four pillars behind Brand AI include brand voice, knowledge, governance, and security. Meanwhile, the core capabilities of Industry AI include industry benchmarks, trends, compliance, and categories.

Read on for more.

Constant Contact Announces a New Integration with Xero

Constant Contact, a provider of digital marketing tools for small businesses and nonprofits, has announced a new integration with Xero, a global small business accounting platform. The integration will connect Constant Contact’s marketing platform and financial management systems, enabling users to automatically sync their Xero contacts into email campaigns. Additionally, Zero customers will receive access to Constant Contact’s digital marketing platform, including its AI-powered email, automations, SMS, social media, and event tools.

Read on for more.

Glia Reveals a Reporting Dashboard for Measuring AI Agent Performance

Glia, a Unified Interaction Management company focused on human interactions, has announced details on Cortex AI Benchmarks. With this reporting dashboard, Glia customers can measure Customer AI and Agent AI performance metrics and compare their performance to peers. That functionality expands the reporting capabilities available in Glia’s AI customer interactions platform and provides organizations with actionable insights to navigate AI adoption effectively and efficiently.

Read on for more.

Optimizely and commercetools Announce a Strategic Partnership

Optimizely, a digital experience platform (DXP) provider, has announced a strategic technology partnership with commercetools, a unified commerce platform. The collaboration aims to “transform” how enterprise B2C retailers deliver digital experiences by combining Optimizely’s content management, personalization, experimentation, and AI capabilities with commercetools’ composable commerce platform. This combination will make it easier for B2C marketers to create and manage digital experiences that increase conversions and customer retention.

Read on for more.

Persado Launches a Marketing Solution for Financial Services and Legal Teams

Persado, an AI-powered content compliance and performance solution provider, has launched Persado Marketing Compliance AI, an agentic AI platform purpose-built for financial services marketing and legal teams. The enterprise-grade solution will integrate regulatory compliance analysis, performance prediction scoring, and brand fit insights to help companies identify and rapidly resolve risks within content, shortening legal reviews by up to 90 percent and reducing compliance rejections.

Read on for more.

Zendesk Completes Its Acquisition of Local Measure

Zendesk, an Agentic AI-powered customer service provider, has completed its acquisition of Local Measure, a CCaaS (Contact Center as a Service) and advanced voice solutions provider. The strategic acquisition expands Zendesk’s customer experience platform into larger, high-volume service environments through Local Measure’s integration with Amazon Connect, AWS’s AI-powered contact center solution. The integration can unify digital and voice channels within a single intelligent platform, now offered as Zendesk for Contact Center, and deliver scalable, secure, and flexible AI-powered voice and CCaaS solutions.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of May 23rd: Updates from Optimizely, Zendesk, Constant Contact, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 16th.

Top MarTech News From the Week of May 16th, 2025

Algolia Details a New AI Agent Experience

Algolia, an AI-native search and discovery platform, has announced a new AI agent experience demonstrating how autonomous systems can reason and act on real-time data across enterprise platforms. With this AI agent experience, Algolia can provide companies with a cross-platform context layer for intelligent agents from platforms like Salesforce and Adobe. This enables Algolia to semantically interpret user intent, assemble context-aware responses in real-time, retrieve structured content from indexes containing data from multiple customer datastores, and bridge the gap between front-end agent platforms and backend systems.

Read on for more.

Amplitude Expands Its Platform With Additional Marketing Features

Amplitude, a digital analytics platform, has launched new capabilities to bring marketing and product data together so marketers can optimize every dollar, channel, and campaign. The new features include out-of-the-box marketing analytics, heatmaps, data table visualizations, no-code visual experimentation tools, entry analysis to identify where users come from, and integrations with leading ad networks like Google Ads, Facebook Ads, LinkedIn, and TikTok. These additions can help marketers understand what drives conversions, track lifetime value (LTV), and measure ROI from ad spending.

Read on for more.

AnywhereNow Announces Dialogue Cloud NEO

AnywhereNow, a global company focused on transforming customer experience with AI solutions, has announced Dialogue Cloud NEO, the “next-generation” of its omnichannel contact center platform for Microsoft Teams. Dialogue Cloud NEO is built on the recently released Microsoft Unify framework and provides users with integration, scalability, and AI-powered intelligence from Azure OpenAI and Copilot. The platform also includes a suite of over 30 intelligent CX assistants for multiple use cases.

Read on for more.

Athean Debuts Its AI-Driven Prospecting and Engagement Platform

Athean, an AI-driven prospecting and engagement platform, has officially launched its solution. Athean’s platform is designed to centralize the sales ecosystem into one intelligent solution, eliminate tool overload, manage data silos, surface actionable insights, and help teams find and meaningfully engage with high-quality prospects. John Kim, Co-founder and CEO of Athean. “We created Athean to fill a critical void in the sales technology marketplace—a tool thoughtfully designed to help sales teams deploy their skills more effectively and close better deals faster.”

Read on for more.

CallRail Releases New Messaging and Mobile App Capabilities

CallRail, a lead engagement platform, has released several messaging and mobile app capabilities to enable quicker lead response times 24/7. With these enhancements, businesses can engage with leads through their preferred channels while improving response times. Specific additions include a call analytics dashboard, multimedia messaging, customizable message flows, AI-generated call summaries, centralized lead interactions, and AI-generated follow-up texts.

Read on for more.

Dialpad Extends Its Platform With New Agentic AI Functionalities

Dialpad, an AI-powered communications intelligence platform, has announced its strategic vision for agentic AI, alongside significant platform enhancements that deliver immediate business value through real-time intelligence capabilities. The new enhancements and features include an AI coach for agents, more customer data options via integrations with other platforms, an AI CSAT score, automatic syncing with Salesforce, appointment management, AI-powered recruitment screening, and order tracking.

Read on for more.

Gong and Microsoft Announce an Integration Partnership

Gong, a revenue AI company, has announced a partnership with Microsoft that aims to integrate Gong’s platform with Microsoft’s productivity applications, Microsoft 365 Copilot, and agent ecosystem. The integration directly integrates Gong’s context-rich customer interaction data and AI-powered revenue insights into tools like Microsoft 365 Copilot, Microsoft Teams, and Outlook. Joint customers can also create custom agents that connect to Gong data and automate custom workflows within the Microsoft 365 Copilot ecosystem.

Read on for more.

Optimove Reveals an AI-Powered Solution for Content Creation

Optimove, a multi-channel marketing provider, has launched Optimove Engage, an AI-powered solution designed to help marketers scale the creation, management, and optimization of personalized content across every channel. With this solution, marketing teams can access tools for AI-led message analysis, marketer-friendly UI, and GenAI-powered, brand-compliant content creation and management features. Shai Frank, SVP Product & GM Americas at Optimove, says, “With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”

Read on for more.

Salesloft Introduces Several New AI Agents

Salesloft, a revenue orchestration platform for B2B organizations, has expanded its AI capabilities by launching fifteen new autonomous agents designed to reduce manual work, accelerate sales execution, and provide end-to-end agentic support across the revenue cycle. Additionally, as part of its Spring 2025 release, Salesloft has released several enhancements for its conversation intelligence functionalities, iPaaS integrations, no-code signals, custom plays, and enterprise-grade flexibility to allow system administrators to move seamlessly between Salesloft instances.

Read on for more.

Twilio Details the Latest Additions to Its Customer Engagement Solution Suite

Twilio, a customer engagement platform, started its user conference, SIGNAL, with a preview of its “next-generation” platform, designed for seamless customer engagement in an AI- and data-powered world. The company also announced several enhancements and additions to its CDP and CPaaS offerings, including new conversational AI tools, trusted communications channels, and intelligent compliance solutions. Other announcements included the company’s plans to release WhatsApp Business Calling, Rich Communication Services (RCS), and a Compliance Toolkit, which will all be available this year.

Read on for more.

Wix Launches an AI-Powered Visual Design Platform

Wix, a global SaaS website builder platform, has announced Wixel, a new standalone AI-powered visual design platform. Built to democratize visual design, Wixel enables users of all experience levels to bring their ideas to life and produce high-quality results. The new platform integrates artificial intelligence technologies with an intuitive user interface to offer users a seamless visual design experience. Wixel is available now in English and provides free usage with an optional upgrade to a Pro Plan for enhanced usage and access to premium templates and design elements.

Read on for more.

Zoho Adds New AI and Work Orchestration to Its CX Platform

Zoho Corporation, a global technology company, has added deeper AI and work orchestration capabilities to its CX platform, all powered by Zia, its in-house AI engine. The new AI capabilities include Report Creation with Ask Zia, a no-code experience for creating custom modules, an image-to-design capability, and agentic capabilities that make it easy for anyone to set up custom workflows using simple prompts. These updates aim to provide sales, marketing, onboarding, account management, finance, and legal teams access to all the information they need to deliver consistent customer experiences.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of May 16th: Updates from Zoho, Optimove, Salesloft, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 9th. This round-up covers announcements and updates from SugarCRM, CallMiner, ServiceNow, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 9th.

Top MarTech News From the Week of May 9th, 2025

ActiveCampaign Appoints a Chief Operating Officer

ActiveCampaign, a marketing automation platform, has appointed Simon Malkowski as its new Chief Operating Officer. Malkowski most recently served as the Chief Strategy Officer at Mailchimp, where he helped design and operationalize the company’s cross-functional growth strategy and was ” instrumental” in its $12 billion acquisition by Intuit. In his new role, Malkowski will lead ActiveCampaign’s company-wide efforts to deepen alignment, drive operational rigor, and accelerate execution on the strategies that matter most to its customers and the business.

Read on for more.

Algolia Debuts an AI-Powered Content Curation Tool for Merchandisers

Algolia, an AI search solution, has announced a new AI-powered feature: Smart Groups. Smart Groups will give merchandisers and content managers more control over how products and items are displayed across search results and category pages. The capability helps teams blend manual curation with AI-driven ranking, unlock new revenue streams from smarter presentation, minimize developer-intensive efforts for curations, and improve how businesses manage large catalogs across retail, marketplaces, travel, media, and SaaS markets.

Read on for more.

CallMiner Adds New Features to the AI Assist Feature

CallMiner, an AI-powered conversation intelligence solution, has announced significant advancements to CallMiner AI Assist. The updates aim to “redefine” how organizations use natural language to turn customer interaction data into actionable insights that accelerate workflows and drive smarter business decisions with minimal human intervention. As part of these advancements, CallMiner AI Assist uses a hierarchy of AI agents—research agents and supervisor agents— to divide tasks into workflows that can be assigned and accomplished to answer complex questions.

Read on for more.

HubSpot Expands Its Breeze Customer Agent With HubSpot Credits

HubSpot has announced an expansion for its Breeze Customer Agent solution. On June 2nd, 2025, all Pro and Enterprise Marketing, Sales, Service, Content, and Operations Hubs customers will have access to Breeze Customer Agent through HubSpot Credits. This is an evolution of the credits-based system customers already use to purchase Breeze Intelligence, HubSpot’s data enrichment solution, and will become the standardized model for all of the company’s AI products.

Read on for more.

IBM and Salesforce Detail Their Integration Partnership

IBM and Salesforce have announced an integration partnership that will give customers access to their business data in IBM Z mainframes and Db2 databases, enabling them to use that data to power AI use cases on the Salesforce Agentforce platform. With this integration, businesses can use AI agents to complete back-to-front office connections using data from IBM Z mainframes and leverage Salesforce Zero Copy via an integration between IBM watsonx.data and Salesforce Data Cloud. The integration is planned for a June 2025 release.

Read on for more.

Pipedrive Announces a New CEO

Pipedrive, a sales CRM for small businesses, has appointed Paulo Cunha as its new CEO. With extensive experience in management consulting, private equity, and technology, Cunha has a track record of driving innovation and accelerating growth through bold marketing and product strategies. Cunha says, “As AI-powered solutions reshape the competitive CRM landscape, this marks a pivotal moment for Pipedrive. I’m grateful for the opportunity to be part of a company that is loved by its employees and customers, and I am energized by the opportunities ahead.”

Read on for more.

Pulumi Reveals Its New Internal Developer Platform

Pulumi, an Infrastructure as Code (IaC) provider, has announced Pulumi IDP, a new internal developer platform to help organizations accelerate cloud infrastructure delivery at any scale. Built on Pulumi’s open-source IaC platform, Pulumi IDP aims to provide a fast, secure way for engineering teams to go from idea to cloud in minutes, not months. It will also help teams codify organizational best practices, enable flexible developer self-service with guardrails, and secure and scale their day two operations and beyond. The solution is now available in public preview and is free for Pulumi customers and community members.

Read on for more.

Salesforce Launches Agentforce for HR Service

Salesforce has announced Agentforce for HR Service, a new collection of AI-powered capabilities embedded directly into HR Service, an employee service solution with an Employee Portal and HR Service Console for HR teams. The collection introduces a suite of out-of-the-box topics and actions that empower employees to get answers and take action with the help of AI agents, all while working alongside HR teams to scale support to more employees and focus on complex problem-solving. Additional use cases include employee program tracking, HR case management, employee detail updates, time off request management, and expense tracking.

Read on for more.

ServiceNow Unveils an AI-Powered CRM

ServiceNow, an AI platform for business transformation, has unveiled the next milestone of its CRM solution. With its AI-powered CRM, companies can sell, fulfill, and provide services from a unified platform that drives memorable end-to-end customer experiences. The company also announced new AI agents for CRM capable of completing tasks autonomously, scaling call centers and sales teams, and making true self-service a reality. ServiceNow made these announcements at Knowledge 2025, its annual customer and partner event.

Read on for more.

Sinch and OneReach.ai Announce a Strategic Partnership

Sinch, a Customer Communications Cloud solution, has announced a strategic partnership with OneReach.ai, a Conversational AI company. The partnership will empower businesses worldwide to deploy customized agentic AI experiences across the communication channels their customers use most. As part of their collaboration, Sinc will combine its enterprise-grade global messaging, voice, and email capabilities with OneReach.ai’s Generative Studio X (GSX) platform to help businesses set a new standard for incorporating agentic AI in their customer communications.

Read on for more.

StackAdapt Extends Its Marketing Solution With New Email Functionalities

StackAdapt, an advertising and marketing solution, has launched new email marketing and Data Hub solutions. These additions will help marketers bridge the gap between their advertising and marketing technologies, allowing them to streamline workflows, increase efficiency, and combine company data, messaging, and media in a single, connected strategy. The launch positions StackAdapt as one of the few marketing platforms to help agencies and brands integrate their paid media, first-party data, email, and AI-driven personalization efforts to curate more effective customer journeys.

Read on for more.

SugarCRM Fully Integrates sales-i Into Its Sales Automation Solution

SugarCRM, a sales-centric CRM provider, has announced that the sales-i solution it acquired in 2024 has been fully integrated with the Sugar Sell sales automation offering. The integration will help SugarCRM customers improve their B2B sales performance by better understanding the complexity of their customers, product data, and orders. This will make it easier for sellers to identify changes in customer buying behaviors that highlight at-risk customers and capitalize on cross-sell and up-sell opportunities.

Read on for more.

Xactly Details Its Collaboration with ServiceNow

Xactly, an intelligent revenue solution, has announced a collaboration with ServiceNow. As part of the partnership, Xactly will integrate its Sales Performance Management solution with ServiceNow Sales and Order Management (SOM). Anandan Jayaraman, VP of Product, CRM and Industry Workflows at ServiceNow, says, By joining forces with Xactly, we are empowering our customers to eliminate friction in their sales processes, streamline incentive alignment, and gain real-time insights into their performance to drive more impactful business outcomes.”

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of May 9th: Updates from SugarCRM, CallMiner, ServiceNow, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 2nd. This round-up covers announcements and updates from Wix, commercetools, Sendbird, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 2nd.

Top MarTech News From the Week of May 2nd, 2025

commercetools Details the Features Available in Its Spring 2025 Product Update

commercetools, a platform built for enterprise commerce innovation, has released the Spring 2025 edition of Compilations, its biannual showcase of new features that span customer experience, global expansion, and team empowerment use cases. The new tools include hyper-targeted campaigns, shareable B2B purchasing lists to enable collaborative buying, an AI-based feature for creating product data models, additional inventory management functionalities, enhancements to the platform’s Product Search API, and more.

Read on for more.

Five9 Launches Five9 Fusion for Salesforce

Five9, an Intelligent CX Platform, has announced Five9 Fusion for Salesforce. The new integration combines Five9’s real-time system of action with Salesforce’s AI CRM to create a fully integrated, AI-elevated solution for customer experience. For example, Five9 Fusion for Salesforce provides companies with real-time voice call transcriptions, direct integration with Service Cloud Voice, intelligent voice routing, live data streaming into the Salesforce system, and tools for passing call summaries from an AI agent to a human agent within the voice call object.

Read on for more.

Gainsight Expands Its Customer Community Offerings With Two Acquisitions

Gainsight, a Customer Success platform, has acquired Erica Kuhl Consulting and ModerateKit. As part of the Erica Kuhl Consulting acquisition, Erica Kuhl will join Gainsight as the EVP and GM of a newly created business unit that combines the company’s customer community, learning, and in-app experience offerings. Meanwhile, the ModerateKit acquisition will provide Gainsight with an AI agent designed to automate community moderation efforts and allow Community Managers to focus on strategic initiatives that foster authentic, impactful communities.

Read on for more.

Invoca’s PreSense Solution Is Now Available on the Genesys AppFoundry

Invoca, a revenue execution platform, has announced that its PreSense solution is now available on the Genesys AppFoundry, a solutions marketplace offering a curated selection of applications and integrations to elevate customer and employee experiences. The PreSense tool also provides users with an AI-powered quality management feature that scores agent performance on every call, correlates behaviors to outcomes, and identifies coaching opportunities to boost conversion rates and efficiency across the contact center.

Read on for more.

Sendbird Releases an Omnipresent AI Agent for Customer Support

Sendbird, an AI communications platform, has launched its Omnipresent AI Agent, an intuitive support solution designed to prevent customer service issues instead of reacting to them. By combining omnichannel continuity, proactive insight, and contextual memory, Sendbird’s Omnipresent AI Agent can meet customers on the channels they prefer to engage on, whether it be web, mobile, email, SMS, WhatsApp, or voice channels, all without losing track of the conversation history.

Read on for more.

Sitecore Appoints a New CEO

Sitecore, a global digital experience management software provider, has appointed Eric Stine as Chief Executive Officer, effective immediately. Stine previously served as Sitecore’s Chief Operating Officer, where he helped the company expand its global customer base, boost global revenues, and more. He says, “I’m honored to lead Sitecore through the next phase of growth and innovation. Having spent a significant amount of time with our clients, our partners, and our talented team of employees, I am confident that we are uniquely positioned to help brands simplify how they reach, engage, and serve their customers.”

Read on for more.

Wix and ActiveCampaign Announce a Partnership

Wix.com, a SaaS website builder platform, has announced details on its new partnership with ActiveCampaign, a marketing automation platform provider. As part of their collaboration, the companies will release an integrated solution that helps franchises, multi-location businesses, and brands of all sizes streamline their website and marketing technology stack, simplify operations, and enhance customer engagement. Key features of the integration include streamlined data integration, scalable marketing automation, centralized reporting, and enhanced multi-location management.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of May 2nd: Updates from Wix, commercetools, Sendbird, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 25th. This round-up covers announcements and updates from Demandbase, Xactly, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 25th.

Top MarTech News From the Week of April 25th, 2025

BCN Launches the BCN Cloud Voice Call Center

BCN, a managed network and technology solutions provider, has announced the launch of the BCN Cloud Voice Call Center. With this all-in-one platform, companies can eliminate the complexity, cost, and security vulnerabilities involved in legacy call centers. The new platform addresses the need for data-driven call centers, effective management, and exceptional customer interaction. Its capabilities include advanced call routing and distribution, real-time analytics, custom reporting, call recording, quality management, live coaching, and full web, desktop, and mobile access.

Read on for more.

Calabrio Expands the Calabrio ONE Suite With New AI Features

Calabrio, a workforce performance company, has announced several AI enhancements for the Calabrio ONE suite to help organizations streamline operations, improve agent engagement, and deliver exceptional customer experiences. The new and advanced features include AI-driven quality management,  AI-powered summaries of customer interactions, real-time alerts for managers, automated vacation bidding, real-time desktop analytics, AI-driven trend tracking, self-scheduling capabilities for pre-approved activities, and more.

Read on for more.

Demandbase Reveals the Demandbase Marketplace and Developer Portal

Demandbase, an account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace will be a hub for integrations and partners, including the new TechTarget and Workato integrations. With this solution, customers can find pre-built integrations that connect their existing tech stack to Demandbase One, engage with service providers, and more. Additionally, with Demandbase’s Developer Portal, customers will receive support for building the custom integrations their users need.

Read on for more.

Talkdesk Releases New AI Agents for Financial Services Companies

Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, recently announced Talkdesk AI Agents for Financial Services, a new agentic AI solution. This out-of-the-box solution is built on industry-specific AI models equipped with deep integration into core banking, digital banking, and customer relationship management (CRM) platforms. The agentic AI offering is purpose-built to help banks and credit unions deliver higher-value, more personalized service across the customer journey.

Read on for more.

Virtuous Appoints a Chief AI Officer

Virtuous, a responsive fundraising platform, has announced that Nathan Chappell, a non-profit veteran, has joined the company as its Chief AI Officer. Chappell will join the company’s executive team and focus on leading initiatives to build AI tools for non-profit fundraising teams and empower the sector with best practices for data intelligence. Virtuous CEO Gabe Cooper says, “Given the scale of the opportunity ahead, we’re thrilled to welcome a leader with Nathan’s skills and experience to help us guide the AI conversation in the industry and drive more giving for our incredible customers.”

Read on for more.

Xactly Details New Products and Capabilities

Xactly, a global intelligent revenue solution provider, has announced details on Xactly Design, a new product for incentive plan design. Xactly Design is built to integrate compensation and performance data across systems, help teams fine-tune their incentive frameworks, and leverage 20+ years of proprietary data to forecast outcomes and drive smarter compensation strategies. The company also released two platform-enabled solutions: Xactly Reporting and Xactly Extend’s Builder Platform. Those additions will streamline report and dashboard building and enable users to develop applications on the Xactly platform.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Connections: Fun in the New York Times, Essential for Analytics and AI Apps | The Jam Session

Bob Eve leads another episode of The Jam Session, focusing on the question, “Is It Time To Rethink How We Connect Our Data And Apps?” The experts examine how AI, data virtualization, and semantic layers can help address the growing complexity of connecting disparate data sources across cloud and on-premises environments. They emphasize the importance of decoupling, abstraction, and generalization to create more flexible architectures that accommodate evolving business needs and enable broader access to enterprise data.

Watch Here.

What Will the AI Impact on Marketing Jobs Look Like in 2025?

As we see AI integrated into marketing operations at unprecedented levels, the form and function of a company’s marketing team will inevitably continue changing and evolving. To keep track of those changes, the Solutions Review editors have outlined some of the primary ways AI has changed marketing, what marketers can do to remain agile during those changes, and what the future may hold for them and the technologies they use.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of April 25th: Updates from Demandbase, Xactly, Talkdesk, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 18th. This round-up covers announcements and updates from Sitecore, ActiveCampaign, Sprout Social, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 18th.

Top MarTech News From the Week of April 18th, 2025

ActiveCampaign Acquires Hilos to Expand its WhatsApp Capabilities

ActiveCampaign, a marketing automation platform, has acquired Hilos, an automation platform for WhatsApp. The acquisition will help ActiveCampaign expand its capabilities and deliver clients an automation solution they can use to build conversational experiences specifically designed for the WhatsApp platform. ActiveCampaign will natively integrate Hilos’ technology into its platform, enabling users to deploy WhatsApp automations from the same interface they use for their email, marketing, social media, and CRM efforts.

Read on for more.

Contentful Appoints a Chief Product Officer

Contentful, a content platform provider, has appointed Karl Rumelhart as Chief Product Officer (CPO). Rumelhart has over twenty years of software leadership experience, and his expertise in developing innovative enterprise software will help Contentful accelerate its mission to drive an industry shift from legacy monolithic content platforms to more flexible digital experience platforms (DXP). As CPO, he will lead the company’s global product strategy, promote its continued AI innovations, and increase its investment in research and development efforts.

Read on for more.

HG Insights Announces HG Revenue Growth Intelligence Fabric

HG Insights, an AI-powered go-to-market insight provider, has announced the development of HG Revenue Growth Intelligence Fabric. The new offering will provide companies with a unified, comprehensive data repository to yield the high-quality, detailed data necessary to optimize GTM functions across marketing, RevOps, and sales. HG’s Revenue Growth Intelligence (RGI) Fabric aims to provide a foundation for deep-level training data for the AI-powered HG Insights Co-Pilots, which will be available to customers mid-year.

Read on for more.

HubSpot Reveals Plans to Acquire Dashworks

HubSpot has entered into an agreement to acquire Dashworks, an AI-powered workplace search assistant. The acquisition will combine Dashworks’ deep search and reasoning expertise with HubSpot’s goal of giving every go-to-market team member an AI assistant. Together, the companies will allow marketers, sales reps, and CX reps to ask questions in natural language formats and instantly receive answers informed by all of the documents, messages, tickets, teams, and third-party apps the software has access to. Additionally, Dashworks’ team will join HubSpot’s AI product group and work on enhancing the search and context gathering capabilities across HubSpot’s Breeze suite

Read on for more.

Sitecore Details the Sitecore AI Innovation Lab

Sitecore, a global digital experience software provider, has announced details on the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft. The AI Innovation Lab is designed to provide marketing leaders with a guided environment for exploring AI-driven solutions that optimize their content operations, defining their AI journeys, and fast-tracking the development of solutions that meet their specific use cases. Dave O’Flanagan, CEO of Sitecore, says, “By collaborating closely with Microsoft, we are providing a best-in-class, unique opportunity for marketers to innovate and transform their content operations and the experiences they can deliver to their customers.”

Read on for more.

Sprinklr Appoints a Chief Information Officer

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, has appointed Sanjay Macwan as Chief Information Officer. Macwan has over thirty years of experience driving transformation and building high-performing teams at companies like Vonage Holdings, NBCUniversal, AT&T, and more. In this role, Macwan will spearhead Sprinklr’s global IT, enterprise security, data infrastructure, and analytics strategy. He will also help the company accelerate its market position, enhance operational resilience, and deliver better customer value.

Read on for more.

Sprout Social Details Its Reimagined Influencer Marketing Platform

Sprout Social, one of the leading cloud-based social media management software providers, has announced details on its newly reimagined influencer marketing platform. The updated solution now features a refreshed design alongside AI-powered tools, including natural language discovery, data analysis, brand fit scoring, influencer sourcing, and custom brand safety reporting. These enhancements aim to help brands quickly identify creators who can foster authentic partnerships, scale awareness, and drive greater revenue for their business.

Read on for more.

StackAdapt Introduces Several Updates to Its CTV Capabilities

StackAdapt, a multi-channel programmatic advertising platform, has announced new advancements for its connected TV (CTV) capabilities. These updates will strengthen its CTV offering and give users greater transparency, measurement accuracy, premium inventory access, forecast tools, and enhanced targeting precision across premium CTV inventory, and leverage robust measurement tools. Additionally, StackAdapt has updated its user experience and reporting features to make it easier for advertisers to analyze performance, gain deeper insight into CTV efficacy, and optimize campaigns.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of April 18th: Updates from Sitecore, ActiveCampaign, Sprout Social, and More appeared first on Solutions Review Technology News and Vendor Reviews.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 11th. This round-up covers announcements and updates from HubSpot, Wix, Alorica, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 11th.

Top MarTech News From the Week of April 11th, 2025

Alorica Announces a Conversational AI Platform

Alorica, a global provider of digitally-powered customer experiences (CX), has announced evoAI, a “next-generation” conversational AI platform. The platform’s hybrid architecture leverages rule-based systems to consistently handle structured interactions while maintaining regulatory compliance and deploying advanced neural networks for nuanced, human-like responses to complex scenarios. evoAI’s capabilities include support for 120 languages with near-native fluency, a proprietary real-time sentiment analysis engine, 24/7 customer availability, and unified service delivery across mobile applications, websites, chatbots, Interactive Voice Response (IVR) systems, SMS, and digital kiosks.

Read on for more.

Cresta Releases its Platform on Google Cloud Marketplace

Cresta, a contact center AI platform for humans and AI agents, has announced that it’s now available on the Google Cloud Marketplace. This will provide organizations with more flexibility and cloud d deployment options via the Google Cloud Platform, making it easier for them to discover the tools they need to successfully apply AI in their contact centers. Lukasz Szostak, VP of Partnerships at Cresta, says the partnership will allow Alorica “to streamline the procurement process for customers and enable organizations to more easily deploy our solutions – accelerating their AI transformation journey.”

Read on for more.

HeyGen Expands its Integration Partnership with HubSpot

HeyGen, an AI video generator for businesses, has expanded its partnership with HubSpot to further enable marketers and sales teams to automatically create, manage, and personalize video content within the HubSpot workflows they’re already using. The integration partnership will allow videos created with HeyGen to be seamlessly saved to custom fields within HubSpot, making them readily available for personalized email campaigns, product overviews, tutorials, onboarding processes, sales outreach, and other marketing efforts.

Read on for more.

HubSpot Details the New AI Agents and Features Available in its Spring 2025 Spotlight

HubSpot has announced details on the new features available in its Spring 2025 Spotlight, which marks one of the company’s largest launches. The updates include the release of new Breeze Agents, AI-powered agents for customer support, sales, content marketers, and go-to-market teams; three AI-powered workspaces for sales reps, customer success managers, and help desk representations; and a collection of new and enhanced features for the Marketing Hub Enterprise suite, including tools for multi-account management, customer journey automation, and “Lookalike Lists” to help marketers find ideal customers based on the ones they already have.

Read on for more.

Landbase Acquires Delegate and Launches a New Feature for its Platform

Landbase, an agentic AI provider for go-to-market (GTM), has launched Campaign Feed, a product enhancement of the Landbase platform designed to revolutionize how businesses manage their GTM. Landbase also announced its acquisition of Delegate, a company specializing in predictive and automated customer success. The new Campaign Feed feature will leverage Delegate’s expertise to help businesses manage their fragmented data, automate tasks, identify audiences with the highest potential, and streamline their omnichannel customer outreach efforts.

Read on for more.

LearnUpon Debuts its New Learning Journeys Features

LearnUpon, a Learning Management System (LMS) provider, has announced details on its new Learning Journeys feature. The feature aims to help organizations deliver timely, targeted learning experiences with minimal administrative effort. With Learning Journeys, businesses can reduce admin workloads, improve how they leverage personalized data, pre-plan complex learning initiatives, and keep learners motivated and engaged with personalized recognition for milestones. The Learning Journeys is available now to all LearnUpon customers.

Read on for more.

Progress Outlines the New AI Features Coming to the Sitefinity Platform

Progress, an AI-powered digital experience and infrastructure software provider, has announced several AI innovations for the Sitefinity content management platform. The new features include AI-powered media search, intelligent content optimization tools, enhanced integration with business intelligence (BI) systems, advanced translation capabilities, and packaged AI services. These enhancements are designed to help marketing teams create, manage, and optimize content more efficiently and enable them to deliver faster, easily personalized digital experiences across multiple touchpoints.

Read on for more.

SESTEK Expands its Virtual Agent with Additional Agentic AI Functionalities

SESTEK, a provider of conversational automation technologies, is expanding its virtual agent solution, Knovvu, with new Agentic AI capabilities. With these additional agentic AI capabilities, the Knovvu Virtual Agent can empower SESTEK companies with tools for assigning particular tasks to different assistants, defining special roles for each, and setting industry-specific regulatory rules, restrictions, and automated responses that further prioritize secure interactions, especially in regulation-heavy industries.

Read on for more.

Wix Reveals a New AI-Powered Business Assistant

Wix, the global SaaS website builder, has announced the launch of Astro, an AI-powered business assistant. The new tool simplifies the user experience by allowing users to query and perform business and back-office tasks directly from a chat interface. Capabilities included with Astro include website traffic monitoring, SEO performance tracking, additional content creation tools for marketers, subscription management, and more. The Astro business assistant is now available in English for Wix and Wix studio users and will gradually be released in other languages.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

The Best AI Agents for Marketing Teams to Consider in 2025

The editors at Solutions Review are exploring the emerging AI application layer with this authoritative list of the best AI agents for marketing teams to consider working with as they streamline marketing processes. Whether you’re an email marketer looking to automate your outreach, a sales professional who wants to simplify the handoff between departments, or a customer service agent who is augmenting their team’s capabilities with AI, there’s an AI agent that can help.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of April 11th: Updates from HubSpot, Wix, Alorica, and More appeared first on Solutions Review Technology News and Vendor Reviews.