Staff Pick Archives - Best Marketing Automation Software, Tools, Vendors & Solutions

Accurate autofocus
4K video supports the use of the full width of the frame
Reliable face and eye detection

Lack of weather sealing
Higher price
No IBIS

OUR TAKE: Whiit on the pricier side, the Canon EOS M6 Mark II is regarded as one of Canon’s best mirrorless cameras. The full-width 4K video recording capabilities (which are not as common as you may think) and autofocusing features make this an excellent tool for marketers breaking into the video marketing field. If you’re looking for a cheaper alternative, the Canon EOS Rebel T7 is a popular option amongst consumers, especially those just getting started in the world of videography.

Fujifilm X-S10

SUMMARY: The Fujifilm X-S10 is one of the newer additions to the mirrorless digital cameras’ X-Series. The X-S10 maintains the X-series’ compact, lightweight design and the proprietary color reproduction technology Fujifilm users have come to expect from the visual quality of the company’s products. In addition, with the X-S10, Fujifilm adds new features to their camera, such as a newly developed up to 6.0-stops of five-axis image stabilization mechanism, an AF system capable of attaining focus in 0.02 seconds, a larger grip to improve ease of use and a high-performance auto-shooting feature.

The newly designed 5-axis IBIS
Reliable autofocus
4k and 30fps video recording

The battery life is underwhelming
No weather sealing
Only one memory card slot

OUR TAKE: The Fujifilm X-S10 is on the higher end of prices, but you get what you pay for, as it’s a terrific camera with an IBIS system that provides users with a level of stability you won’t find in cheaper options. The front-facing display is an excellent feature for vlogging—something video marketers can undoubtedly benefit from—and the overall video capabilities rank among some of the best you’ll get in this price range.

Nikon Z 30

SUMMARY: The Nikon Z 30 is the brand’s most compact, lightweight mirrorless video camera. The camera is equipped with fast, reliable autofocus, several AF Area Modes capable of adjusting to quick shifts in detail, eye-detection autofocus, image stabilization, a flip-out touchscreen selfie monitor, and more. And with its 3-inch LCD touchscreen, which can tilt up and down, users can easily shoot in high-quality resolution.

Can record video for up to two hours straight
Tilting LCD touchscreen
Compatible with every NIKKOR Z lens

No HDR recording
Sometimes overheats
Lack of EVF

OUR TAKE: The Nikon Z 30 may not be the camera for professional videographers who need all the newest and most dynamic features since it’s primarily geared toward content creators, vloggers, and streamers. However, it stands as a compelling option for marketers looking to get into video, as it’s an easy-to-use, reliably high-quality product that can scale with the user as their needs change. There’s even an affordable accessory package to help marketers get started!

Panasonic LUMIX G85

SUMMARY: The Panasonic LUMIX G85 is a DSLM camera equipped with the technologies and practical functionalities Panasonic users want and is paired with a compact body ideal for field use. The newly advanced 5-axis Dual I.S. (Image Stabilizer) suppresses blurring, so users can comfortably capture 4K video in 3840×2160 at 30p (60Hz) or 24p in MP4 formats. Other notable features include a 3″ touchscreen display with tilt and swivel capabilities, a weather-sealed body, dual image stabilization, and more.

Sharp 4K (UHD) video
Articulated LCD touchscreen
Remote control capabilities via smartphone

4K videos are cropped by a factor of 1.10
Underwhelming battery life
Subpar low-light performance

OUR TAKE: This camera offers video marketers just about all the tools and features they need to shoot sharp, unique content for their audience. While it has its detractions, the 4K video—even with the 1.10 crop—and impressive image quality make this a compelling option in the mid-range pricing market. The camera’s remote control capabilities and overall durability are also big perks, as they make the Panasonic LUMIX G85 a unit you can take just about anywhere.

Sony a6400

SUMMARY: With the a6400, Sony has created a camera that strikes a successful balance between the needs of consumers and professional enthusiasts. The Sony a6400 is equipped with features like a 24.2 MP Exmor CMOS sensor, a 0.02-second autofocus speed, real-time autofocus and targeting functionalities empowered by machine learning technology, a 180-degree tiltable LCD touchscreen, and 4K video recording at 24, 25, or 30fps. The camera also supports Bluetooth, NFC, and Wi-Fi.

4K video without cropping or recording limitations
Built-in pop-up flash, EVF, and hot shoe
AI-enhanced tracking functionality

Lack of in-body image stabilization (IBIS)
No external battery charger
The camera is not entirely weatherproof

OUR TAKE: The Sony a6400 is a great mid-market camera for marketers who want something more advanced than an entry-level product but without the cost of a professional-level unit. Its 4K video functionalities are reliably excellent. Unlike other cameras at this price point, you don’t have to worry about your footage being cropped or cut off after a certain amount of time has transpired—you’re free to film until the battery dies if you want. Some users may wish to upgrade the a6400 with a full-frame lens—the FE 24-105mm is a popular option—at some point, but the out-of-box capabilities should be more than enough for your video marketing needs.

Sony ZV-1

SUMMARY: Sony’s ZV-1 is a camera made with content creators and vloggers in mind. While it shares similar tech with Sony’s RX100 line, the ZV-1 branches out by focusing more on video-friendly capabilities and features. For example, ZV-1 includes image stabilization, face and eye detection, autofocus, and a metering system to maintain proper exposure in changing light conditions. Other features for videographers include a built-in microphone, 4K recording at 24 or 30fps, and a product showcase mode that automatically adjusts the focus when an object is centered.

Sleek, compact form factor
Terrific audio capture
Impressive 4K video

Disappointing battery life
Narrow lens
Touch functionalities are limited

OUR TAKE: If you’re looking for an accessible but reliable camera, the Sony ZV-1 is a fantastic option. It’s best suited for smaller marketing teams, especially ones focusing on more compact videos. The compact design, vlogger-friendly features, and reliable audio and video will quickly meet the needs of marketing video content. If you plan on taking the camera on the go, you will probably want to look into an accessory kit that includes a selfie stick or tripod, which will help compensate for the narrower lens.

NOW READ: The Best Video Marketing Courses Worth Taking

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The Best Social Media Marketing Certification Programs to Take Online

William Jepma — Fri, 31 Mar 2023 11:39:08 +0000

The editors at Solutions Review have compiled some of the best social media marketing certification programs that social media managers and professionals should consider. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

Social media is one of the fundamental pillars of modern marketing strategies. But since every platform has unique requirements, parameters, and trends to stick to, social media marketing is not always as straightforward as many imagine. As the industry evolves, aspiring and active social media marketers who want to maintain or develop their expertise must invest in their continued education to continue progressing in their social media marketing careers.

With that in mind, we’ve compiled some of the best social media marketing certification programs available online. These programs are designed for students looking to expand or optimize their expertise with a degree or professional certification. Click the GO TO CERTIFICATION link to learn more about each course and register.

The Best Social Media Marketing Certification Programs

Course Title: Become a Digital Marketer

OUR TAKE: Designed for students looking to start their digital marketing careers, this introductory program will equip them with the real-world experience and skills needed to succeed.

Provider: Udacity

Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. This course has no prerequisites, and students who commit 10 hours a week to the program can expect to finish it in approximately three months.

Course Title: Ethical Social Media

OUR TAKE: Social media is crucial in every marketer’s toolbelt but can backfire if misused. If you want to better understand social media communities, user identities, and how to navigate them, this course can help.

Provider: Coursera

Description: As valuable and widespread as social media is, there are plenty of pitfalls that have the potential to damage a company’s brand seriously. Before a company invests in a social media marketing strategy, it must educate its marketers on social media’s good, bad, and ugly sides. From the University of Sydney, this course is taught by Dr. Jonathon Hutchinson and covers fundamental concepts around social media. These include online identities, how social media intersects with public and private spheres, the differences between networks and communities, social media user sentiments, and data analytics.

Course Title: Meta Social Media Marketing Professional Certificate

OUR TAKE: Facebook is one of the most valuable social media platforms for marketers, so knowing how to utilize it is essential. This course is designed to take beginners and equip them with the Facebook marketing skills they need to be fully job-ready.

Provider: Coursera

Description: Developed for beginners with little-to-no experience, this online certification can be completed in approximately six months. Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, and Instagram marketing. The course consists of lectures, readings, assignments, and hands-on projects to help students develop their social media marketing skill sets.

Course Title: Social Media Data Analytics

OUR TAKE: Tracking and analyzing your social media data analytics can be challenging to learn independently. With this intermediate-level course, you can equip yourself with the insights and tools you need to get the most value from your social media analytics.

Provider: Coursera

Description: Marketers who enroll in this course can expect to learn about utilizing Application Programming Interfaces (APIs), collecting data from various social media platforms, and processing that data with methods like correlations, regression, and classification. Other topics and skills covered in the approximately thirteen-hour course include structured data, Python programming, R programming, sentiment analysis, data visualizations, statistical analysis, etc. The training is offered via the University of Washington and is taught by Dr. Chirag Shah.

Course Title: Social Media Marketing in Practice Specialization

OUR TAKE: This certification comes from the Digital Marketing Institute and is curated for beginner-level marketers looking to learn about social media marketing with a hands-on learning opportunity.

Provider: Coursera

Description: Social media marketing is constantly changing in response to new social media trends and best practices. With this course, students will spend approximately four months learning how digital, social, and mobile technologies are changing consumer behavior and help them learn how to use those technologies to influence the Buyer’s Journey, reach and engage audiences, and more. The certification program includes four courses covering social media marketing fundamentals, social content strategies, and platform-specific marketing across platforms like Twitter, Facebook, LinkedIn, and YouTube.

Course Title: Advanced Mobile Marketing Certification Training

OUR TAKE: This course will equip students with the mobile marketing skills to become experts in launching effective advertising campaigns and integrated social media marketing strategies.

Provider: Simplilearn

Description: Students who take this course will develop the mobile marketing skills they need via self-paced learning, instructor-led options, three distinct projects, and a final simulation test. The course will train its students to become experts in campaign management, mobile advertising, content marketing, app marketing, location-based marketing, responsive web designs, mobile marketing analytics, and other skills that every social media marketer will need at their disposal.

Course Title: Advanced Social Media Certification Training Course

OUR TAKE: With over 60 hours of learning material and industry-based projects, this course will help marketing professionals explore the intricacies of social media marketing and build the skills they need to make it into a career.

Provider: Simplilearn

Description: This is one of the most thorough certification programs for professionals looking to plant roots in social media marketing. Students who sign up for the program will get a deep dive into social media functions, YouTube and video marketing, Facebook marketing, advertising, and social media tools. The certification also includes advanced explorations of social media marketing, content marketing, and web analytics. Upon completion, students will have the skills and insights to elevate their brand, execute effective social campaigns, and further develop their careers.

NOW READ: The Best Social Media Marketing Books to Add to Your Reading List

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Take These 4 Courses to Become a Social Media Marketing Expert

William Jepma — Wed, 11 Jan 2023 18:40:04 +0000

Social media marketing skills are some of the most in-demand in the marketing world. That’s why the Solutions Review editors have compiled this list of vetted certification courses to help you kickstart your journey toward becoming a social media marketing expert. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

With that in mind, we’ve compiled some of the best social media marketing training programs online. These are comprehensive programs designed for the marketer looking to become a certified social media marketing expert. Click the GO TO CERTIFICATION link to learn more about each course and register.

The Best Courses for Social Media Marketing Experts

Course Title: Social Media Marketing in Practice Specialization

OUR TAKE: This certification comes from the Digital Marketing Institute and is curated for beginner-level marketers looking to learn about social media marketing with a hands-on learning opportunity.

Provider: Coursera

Course Title: Meta Social Media Marketing Professional Certificate

OUR TAKE: Facebook and Meta are two of the most valuable resources for marketers, so knowing how to utilize them is essential. This course will help equip marketers with the platform-specific skills they need to find success in the Meta ecosystem.

Provider: Coursera

Description: Developed for beginners with little to no experience, this online certification can be completed in approximately six months. Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing, and more. The course consists of lectures, readings, assignments, and hands-on projects to help students develop their social media marketing skill sets.

Course Title: Professional Certificate in Digital Marketing and Customer Engagement

OUR TAKE: Social media marketing requires skills beyond the social platforms you’re working with. With this course, students will understand how customers interact with your brand across social media, email, and other online platforms.

Provider: edX

Description: This course may not be exclusively centered on social media, but it covers crucial tools and techniques every marketer needs to develop and maintain meaningful social media strategies. For example, students will learn to create lasting customer relationships, analyze how an audience interacts with various digital channels, and better understand how prospective and active customers interact with an online brand.

Course Title: Become a Digital Marketer

OUR TAKE: Designed for students looking to start their digital marketing careers, this introductory program will equip them with the real-world experience and skills needed to succeed in any vertical, including social media marketing and management.

Provider: Udacity

NOW READ: The Best Social Media Marketing Books to Add to Your Reading List

The post Take These 4 Courses to Become a Social Media Marketing Expert appeared first on Best Marketing Automation Software, Tools, Vendors & Solutions.

What to Expect During the 4th Annual Solutions Review WorkTech Insight Jam on December 14

William Jepma — Mon, 17 Oct 2022 19:55:38 +0000

The editors at Solutions Review have compiled a schedule of events for the 4th annual Solutions Review’s WorkTech Insight Jam 2022, a community web event for enterprise technologists. This year’s event theme is The Proliferation of Cloud-Based Automation Technologies.

What is the WorkTech Insight Jam?

The WorkTech Insight Jam is a community web event that shares expert insights and proven best practices for evaluating, deploying, and using ERP, BPM, and CRM solutions. The Solutions Review editors are bringing the best and brightest minds in the WorkTech industry together for a one-day social media gathering. Participants will include industry analysts, experts, influencers, practitioners, and software solution providers under the hashtag #WorkTechInsightJam.

This year Solutions Review is doubling down on its popular Expert Panel segments to meet the demand for what its editors do best; bring industry experts together to publish the web’s leading content for enterprise technologists.

Join One of the Largest WorkTech Software Buyer and Practitioner Communities

Solutions Review ERP, BPM, Marketing Automation, and CRM are some of the largest software buyers and practitioner communities on the web. Our “Universe of Influence” reach covers more than 7 million business and IT decision-makers, alongside C-suite and other top management professionals in the industry. Our readers primarily use our site as an enterprise technology news source and trusted resource for solving some of their most complex problems with top-rated software solutions.

Our collection of vendor-agnostic buyer’s resources can help WorkTech software buyers and practitioners during the research and discovery phase of their buying cycle. This critical stage of information gathering is where buyers narrow down the field of solution providers to a short list they plan to engage. The mission of Solutions Review is to make it easier for buyers to connect with the best providers.

Event Details

Uncover insights personalized to your interests. From analysts to IT and the Public Sector, there will surely be something for everyone. Solutions Review editors will be breaking the web event into three main tracks so you can find the insights that are best for you:

8:30 AM – 12:30 PM: Advice for ERP, BPM, and marketing software buyers

11:00 AM: Executive Roundtable: The Proliferation of Cloud-Based Automation Technologies, featuring panel moderator Anders Lillevik of Focal Point. Panelists include Camela Thompson of CaliberMind, Chad Ruff of Act!, Guido Patanella of Nexthink, Sanket Akerkar of Acumatica, and Tony Newcome of ActiveCampaign. Watch it on LinkedIn and YouTube.

Anders Lillevik, Founder and CEO of Focal Point

Anders Lillevik is the founder and CEO of Focal Point, a procurement automation solution designed to centralize and streamline the entire procurement process. He is a former CPO turned entrepreneur with deep knowledge of the procurement industry. After being a procurement executive for over 20 years, Anders founded Focal Point to help organizations maximize the value of their procurement spending. He often speaks to automation technology saving the industry millions in excess procurement spending.

Camela Thompson, Vice President of Marketing at CaliberMind

Camela Thompson is the VP of Marketing at CaliberMind, a B2B platform that provides companies with in-depth revenue insights. Camela has spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer.

Chad Ruff, Chief Technology Officer at Act!

Chad Ruff is the Chief Technology Officer at Act!, where he’s responsible for overseeing the company’s various engineering efforts. These include product development, research, quality assurance, DevOps, IT, and infrastructure efforts. He also helps lead Act!’s strategic planning and customer relations. With nearly three decades of creating successful technology companies with fruitful exit strategies, he employs new technologies creating and implementing technology strategies across the company.

Guido Patanella, the Senior Vice President of Engineering, Cloud and Architecture, at Nexthink

Guido Patanella—the Senior VP of Engineering, Cloud and Architecture at Nexthink—is a Cloud Computing Technology and Engineering leader with years of experience building and leading teams that design, implement, and operate large-scale SaaS/Cloud architectures of enterprise software companies. He’s previously served as Chief Technology Officer, Lead Cloud Technologist, and Senior Principal SaaS Architect at companies like TeamSystem, Workday, and Oracle.

Sanket Akerkar, Chief Revenue Officer at Acumatica

Sanket Akerkar is the Chief Revenue Officer at Acumatica. In that role, Sanket is responsible for leading worldwide sales, business development, customer success, and the technical enablement and business relationships with Acumatica’s various partners and resellers. He was previously responsible for sales, marketing, and services at Nauto, where he helped the company expand across developed and emerging markets across North America, Europe, and Japan.

Tony Newcome, Chief Technology Officer at ActiveCampaign

Tony Newcome is the Chief Technology Officer at ActiveCampaign, where he leads technology and product and works to set the vision for those teams. He’s also responsible for helping ActiveCampaigns teams execute their product roadmap, evolve their technology strategy, scale infrastructures, and more. Previously, Tony was a Senior Vice President of Engineering at Salesforce, where he was responsible for building products in the Salesforce Marketing Cloud and leading its engineering teams.

12:00 PM: Executive Roundtable: Is No-Code Automation the Way of the Future? Brought to you by HighGear and featuring panel moderator Dinesh Varadharajan of Kissflow. Panelists include Vaughn Thurman of HighGear, Anders Lillevik of Focal Point, Anthony Channon of Intent HQ, Jay Henderson of Alteryx, and Samuel Zita of Jitterbit. Watch it on LinkedIn and YouTube.

Dinesh Varadharajan, Chief Product Officer at Kissflow

Dinesh Varadharajan is the Chief Product Officer at Kissflow, a no-code/low-code work management platform. Dinesh is a seasoned thought leader in the industry. His years of experience help him speak to the challenges and opportunities of LCNC adoption and how to jumpstart stalled digital transformation. Before being appointed CPO, Dinesh acted as Kissflow’s Vice President of Product Management, where he helped launch the 4.0 version of the company’s flagship product Kissflow Workflow.

Vaughn Thurman, CEO at HighGear

Vaughn Thurman serves as HighGear’s CEO and leads his team of Workflow Champions with honesty, integrity, and an unwavering commitment to helping customers streamline operations. His dedication to superior customer service and passion for technical excellence is a permanent part of HighGear’s DNA. A seasoned entrepreneur, Vaughn has worked with enterprise technology for nearly 30 years. In 2003, Vaughn started his second startup, Swift Software, which led to the creation of HighGear.

Anders Lillevik, Founder and CEO of Focal Point

Anthony Channon, CTO at Intent HQ

Anthony Channon is the Chief Technology Officer and Acting Chief Product Officer at Intent HQ. He has over ten years of experience as a Data Scientist and Data Architect. He has undertaken complex analysis projects and designed and delivered next-generation data capabilities in the academic, government, and commercial sectors. His prior roles include the Head of Science and Development at Recordsure, Group Head of Data Science at TUI, and many more.

Jay Henderson, the SVP of Product Management at Alteryx

Jay Henderson has over twenty-five of experience as a product leader for companies that develop software for analytics and marketing technology markets. His focus covers all three product disciplines: product management, marketing, and strategy. He formulates product strategies and connects them to execution, which has helped him scale products, revenue, and organizations. He previously worked as a Senior Vice President of Product Management at Acoustic and IBM’s Director of Offering Management.

Samuel Zita, the Vice President of Solutions at Jitterbit

Samuel Zita is the Vice President of Solutions Engineering at Jitterbit, an API transformation company. Samuel has over twenty years of experience in the software industry, concentrating on customer success, integration, software architecture, systems analysis, and other categories. Before he joined Jitterbit, Sam was the Director of Customer Success – Integration at AgilOne, Director of Customer Success at RightScale, Director of Integration Services at Appirio, and Master Trainer at PeopleSoft.

12:30 PM – 4:30 PM: Best practices segment for ERP, BPM, and marketing practitioners

1:00 PM: Executive Roundtable: Industry 4.0: Charting the Future of Industrial Automation, featuring panel moderator Kenny Mullican of Paragon Films, Inc. Panelists include Alexis Chevallot of Capto, Arjun Chandar of IndustrialML, Edmund Zagorin of Arkestro, Ricardo Craft of Conexiom, and Sasha Grujicic of NowVertical. Watch it on LinkedIn and YouTube.

Kenny Mullican, the CIO of Paragon Films, Inc.

Kenny Mullican is the CIO of Paragon Films, Inc., where he’s responsible for analyzing the impact of technology to drive the business, process, and customer value for mid-market companies. He has years of industry experience improving business processes, supporting critical business strategies, formulating business system architecture plans, and directing the development, implementation, and maintenance of business application systems.

Alexis Chevallot, the CEO and Co-Founder of Capto

Alexis Chevallot is the CEO and Co-Founder of Capto, an open-sourced robotic process automation (RPA) software solution. Alexis has years of global experience in technology markets across Beijing, Los Angeles, Boston, Luxembourg, and London. Alexis first joined Deloitte in Paris and later joined PwC Lux to lead the implementation of data transformation projects across Europe and the Middle East. He has extensive knowledge of implementing automation with various technologies (i.e., OCR, ETL, and RPA).

Arjun Chandar, the Founder & CEO of IndustrialML

Arjun Chandar is the Founder and CEO of IndustrialML, a Boston-based enterprise software company helping industrial customers make factories smarter. He’s an experienced e

Edmund Zagorin, the CEO and Founder of Arkestro

Ricardo Craft, the Executive Vice President of Product Management at Conexiom

Sasha Grujicic, the COO of NowVertical

Sasha Grujicic is the Chief Operating Officer at NowVertical, a software and services company that helps organizations transform their business, advance their automaton journeys, and evolve into future-ready, intelligent operations. In his role, Sasha is responsible for guiding and building upon NOW’s M&A vision, managing the day-to-day operations of NOW, driving commercialization throughout the organization, and working with the NowVertical CEO to acquire and integrate new companies.

2:00 PM: Executive Roundtable: How to Build a Process Automation Tech Stack, brought to you by HighGear and featuring panel moderator Vaughn Thurman of HighGear. Panelists include Bernd Ruecker of Camunda, Charlotte Adams of Bonitasoft, Dan Parsons of Thoughtful, Conor Egan of Contentstack, and Matthew Agnew of Blueprint Software Systems. Watch it on LinkedIn and YouTube.

Vaughn Thurman, CEO at HighGear

Bernd Ruecker, the Chief Technologist and Co-Founder of Camunda

Bernd Ruecker is the Chief Technologist and co-founder of Camunda. As the leader of Camunda’s developer relations, Bernd is responsible for helping developers utilize BPM technology to the full extent, coaching countless users to implement business logic centered around long-running flows.

Charlotte Adams, the VP of People at Bonitasoft

Charlotte Adams is the VP of People at Bonitasoft, where she’s responsible for developing HR policies at the employees’ service and supporting the company’s growth by creating favorable work conditions to promote professional fulfillment. Charlotte graduated from IAE de Grenoble with a Master’s degree in Strategic Human Ressources Management. She developed strong HR management skills within different software companies such as Digimind, Arturia, and now Bonitasoft.

Conor Egan, the VP of Product and Engineering at Contentstack

Conor Egan is the VP of Product and Engineering at Contentstack, an API-first, headless CMS technology platform. In that role, Conor is responsible for managing Contentstack’s industry-leading product and engineering teams. He has 15+ years of experience building products that have earned multiple software patents, won industry awards, and helped lead digital transformation initiatives at some of the world’s largest brands.

Dan Parsons, the Co-Founder and Chief Platform Officer at Thoughtful

Dan Parsons is the Co-Founder of Chief Platform Officer at Thoughtful, a fast-growing tech company in the digital automation marketplace. As the Chief Platform Officer, Dan is helping the company develop a world-class team of employees to reimagine how businesses operate, provide customers with process automation as a Service (SaaS model), produce an outsized ROI, and more. He also has experience advising

Matthew Agnew, the Director of Product Marketing at Blueprint Software Systems

Matthew Agnew is the Director of Product Marketing for Blueprint Software Systems, a business transformation platform provider. For over 10 years, Matthew has been a resource for sales, marketing, communications, and product management in the SaaS technology sector, using his creative background to help organizations find new and innovative ways to succeed. Some of his other roles include Solutions and Product Manager, Product Marketing and Lead Communications Specialist, and more.

4:30 PM – 8:30 PM: Industry trends and predictions for 2023

Why Participate?

Wondering what’s in it for you? Join us for the 4th Annual WorkTech Insight Jam to get advice on ERP, BPM, and marketing software buying, best practices for piloting new and emerging technologies, and discover what the future will bring. It will also be a top-notch networking event featuring many of the foremost thought leaders in the field.

FAQ

What: The 4th Annual Solutions Review WorkTech Insight Jam

When: Wednesday, December 14, 2022, from 8:30 AM to 8:30 PM (EST)

Where: Twitter (using the hashtag #WorkTechInsightJam), YouTube, LinkedIn

The post What to Expect During the 4th Annual Solutions Review WorkTech Insight Jam on December 14 appeared first on Best Marketing Automation Software, Tools, Vendors & Solutions.

11 of the Best Marketing Automation Software for Small Businesses

William Jepma — Wed, 28 Sep 2022 14:19:30 +0000

The editors at Solutions Review have compiled a list of the best marketing automation software for small businesses looking to improve their marketing efforts. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

No matter the industry, the market, or the size, every business can benefit from marketing automation software solutions. Choosing the right vendor and solution can be a complicated process, especially in a small business where budget and functionalities are crucial. With that in mind, our editors compiled the following list of top-rated marketing automation software for small businesses and teams to consider implementing into their businesses.

The team at Solutions Review selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. The list is organized alphabetically.

The Best Marketing Automation Software for Small Businesses

ActiveCampaign

Description: ActiveCampaign provides businesses across industries with a customer experience automation (CXA) platform to automate and customize their marketing efforts. The platform has marketing automation capabilities for automated email follow-ups, contact engagement tracking, custom fields, performance reports, and more. Companies can also try ActiveCampaign’s marketing automation platform with a free trial and upgrade to one of the paid models (Lite, Plus, Professional, and Enterprise) when they’re ready to take their marketing automation efforts to a deeper level.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

GetResponse

Description: GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketing managers, and companies with the tools they need to create content, generate sales, and improve traffic. Its marketing automation tools include pre-built workflows, email automation, contact segmentation, behavioral targeting, and more. With four pricing models—Basic, Plus, Professional, and MAX—and a free 30-day trial, GetResponse is a viable option for companies of various sizes and budgets.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

HubSpot

Description: Hubspot Marketing Hub works well for enterprises and SMBs alike. The platform’s marketing automation functionalities are designed to help companies attract their target audience, convert visitors into customers, and manage complete inbound marketing campaigns from a single, easy-to-use interface. HubSpot Marketing Hub can also grow alongside a small business. It offers a selection of free tools that can be upgraded and added to with the Starter, Professional, or Enterprise packages. While companies can purchase Marketing Hub independently, SMBs may want to consider working with HubSpot’s CRM, which is also available in free and low-priced versions and comes equipped with additional functionalities for sales, marketing, operations, and service.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

Keap

Description: Keap provides CRM and marketing automation solutions for small businesses. The company’s sales and marketing automation solutions can help SMBs convert more leads with personalized and automated follow-up messages, capture lead behavior, and increase engagement. Keap’s marketing automation capabilities can also integrate with third-party apps to help companies trigger additional sales opportunities. Its three pricing models—Lite, Pro, and Max—can be configured based on how many users a company has in its system.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

Klaviyo

Description: Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, AB testing, email content creation, and more. Klaviyo also tracks important data from whichever e-commerce platform a company uses, thanks to its integrations with leading platforms like Shopify, BigCommerce, and Magento. Klaviyo uses flexible pricing models that don’t involve annual contracts, so companies only pay for the tools and features they use.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

MailChimp

Description: MailChimp is an “all-in-one” marketing and commerce platform with features for audience management, analytics, marketing automation, and other creative tools. Companies can use Keap’s marketing automation features for customizable workflows, trigger-based messaging, scheduling tools, pre-built automation, visual journeys, custom triggers, and e-commerce automation by integrating with other platforms, including WooCommerce, ShopSync, BigCommerce, and others. MailChimp offers a Free, Essentials, Standard, and Premium version of its platform so companies of all sizes can select the solution with the capabilities it needs.

Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.

Omnisend

Description: The Omnisend platform meets a company’s e-commerce, email marketing, SMS, and automation needs. Companies use Iterable’s centralized marketing platform and automation tools to develop omnichannel workflows, pre-built messages, perform A/B tests, track success with reporting tools, and leverage over fifty integrations. Omnisend offers companies a free version of its platform for getting started with email marketing. The Standard package includes marketing automation, pre-built workflows, capacity for sending 15,000 emails a month, and more.

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Sendinblue

Description: SendinBlue is a marketing platform with email marketing, SMS marketing, CRM, and marketing automation for small businesses looking to grow. With its marketing automation capabilities, SMBs can personalize every step of the customer journey, develop omnichannel outreach strategies, and convert visitors to their website into customers. Those capabilities include transactional email tools, audience segmentation, CRM integration, SMS marketing, web chats, landing pages, signup forms, Facebook ads, email marketing, and more.

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SharpSpring

Description: SharpSpring’s sales and marketing automation platforms best suit SMBs, enterprises, and agencies. The platform uses a behavioral-based tracking tool to help companies understand the motivations behind customer interactions and can be used in all of its marketing automation services. SharpSpring can be used to build automation tasks, expand workflows with branching logic, set up nurturing campaigns that respond to lead behavior, and customize buyer personas on the fly to improve segmentation. Its Small Business pricing model is available in annual and monthly versions and includes full access to its growth marketing platform.

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Thryv

Description: Thryv is a fully integrated and end-to-end customer experience platform for small businesses looking to reach more customers, generate engagement, and boost revenue. The platform’s marketing automation capabilities are geared toward small businesses. It can help them schedule trigger-based campaigns, send automated messages with a library of pre-built templates, track engagement with analytics, and more. Thryv’s pricing uses various configurations based on the number of users, add-ons, and other features.

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VBOUT

Description: VBOUT is a multichannel marketing automation solution for collecting leads with a customer-centric approach. The company provides a variety of marketing automation capabilities in its flagship platform. Small businesses can capture leads with VBOUT’s white-labeled forms and landing pages, build custom automations that nurture leads, retarget ads, use automated lead scoring to identify high-value prospects, provide personalized customer support, and more. Additional capabilities for small businesses to utilize include lead management, social media marketing, analytics, e-commerce marketing, and email marketing.

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The 13 Best Video Marketing Software Solutions to Consider

William Jepma — Tue, 30 Aug 2022 21:05:12 +0000

The editors at Solutions Review have compiled this list to spotlight some of the best video marketing software solutions to consider implementing into your company.

Video marketing continues to grow in popularity and profitability every year. As social media platforms place a higher and higher value on video content, companies across industries need to invest more in their video marketing output than ever. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it pays (literally, in most cases) to do it right.

With that in mind, the editors at Solutions Review compiled the following list of top-rated video marketing software providers. Our team selected these solutions based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. The list is organized alphabetically.

The Best Video Marketing Software Solutions

Adilo

Description: Adilo is a video hosting and marketing platform built to help businesses and content creators provide seamless, buffer-free streaming experiences for their audiences. The platform’s capabilities include video creation, unlimited storage capacity, custom domains, multi-user support, video management tools, multi-resolution production, branding tools, contact management, behavioral auto-tagging, automated video streaming, real-time analytics, automated caption creation, anti-privacy protection, and a suite of security tools. Adilo can also integrate with ESP and CRM platforms to expand the user experience.

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Hippo Video

Description: Hippo Video is a video engagement platform designed to help B2B sales teams build relationships, solve problems, and convert visitors into customers. With its video marketing software solution, Hippo Video provides marketing teams and agencies with the tools they need to broaden their brand, track analytics, earn customer loyalty, and capture testimonials. These tools secure video hosting, lead generation, custom campaigns, video analytics, email support, video personalization, and integrations with leading marketing platforms like HubSpot, Salesforce, Dynamics 365, Freshsales, and more.

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Magisto

Description: Magisto is an AI-powered video creation for businesses looking to generate leads, build relationships, grow sales, and increase brand awareness with video marketing templates and tools. The company’s platform is powered by Vimeo and utilizes artificial intelligence to analyze videos, identify areas for further optimization, and edit the video for maximum impact. Marketers can also use Magisto to embed videos across channels, track analytics, and store videos in a secure, cloud-based location.

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Powtoon

Description: Powtoon’s Visual Communication Platform consolidates a business’ virtual resources into a single, interactive ecosystem where users can create, manage, distribute, and measure visual content at scale. With Powtoon’s marketing tools, marketing teams can create content that expands brand awareness, generate leads, showcases products, and promote events with promotional videos, webinar templates, and video invites. Features include an extensive library of marketing video templates, screen capture software, webcam reporting, branding tools, multi-channel distribution, and tools for promoting collaboration between departments.

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Promo

Description: Promo.com is a video creation platform for businesses and agencies that want to improve how they promote themselves. As an official Instagram and Facebook partner, Promo can provide users with tools for creating videos and ads across those social media channels. Additional features include social media calendars, YouTube creation tools, image resizing, MP4 editing, cost estimations, LinkedIn video support, audio editing, e-commerce advertising, and templates for various departments across industries.

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StoryTap

Description: StoryTap is a “video storytelling” solution provider that helps businesses produce and share testimonials, Q&As, and other videos from customers and employees. With its marketing-centric offering, StoryTap clients can drive brand engagement and awareness by incorporating customer voices into their marketing mix. Specific functionalities include social media video creation, YouTube syndication, video SEO tools, automated email campaigns, an intuitive video recording tool, close-captioning support, analytics, TikTok support, and more. Alongside StoryTap’s marketing solution, the company offers e-commerce and customer experience solutions.

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Vadoo

Description: Vadoo is a video hosting and marketing tool designed to help creators and businesses record, upload, manage, and share their videos. The platform includes tools for embedding videos into emails, an HD video hosting platform, a customizable video player, landing pages to help convert viewers into leads, video-supported chat functionalities, screen recording, domain security, password-protected video sharing, HLS encryption, video analytics, podcast hosting, and more.

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Vidyard

Description: Vidyard is a video hosting, marketing, sales, analytics, and enablement platform built to help companies connect with their audience, close deals, and optimize their content. With Vidyard’s marketing solution, marketing teams can streamline how they host and manage their video library, maximize the impact of their digital marketing programs with video content, and track that impact with analytics that automatically sync to their marketing tech stack. Additional capabilities include video hosting, SEO, interactive video elements, social media sharing, CRM integrations, automatic transcriptions, email support, and more.

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Vimeo

Description: Vimeo is one of the most prominent global video software solutions. The Vimeo platform can help professionals, teams, and organizations use video content to create branded videos, host webinars, onboard employees, host virtual town halls, monetize video content, and more. Its marketing-centric functionalities include tools for customer acquisition, audience engagement, analytics dashboards, licensed stock videos, team collaboration, marketing asset libraries, intuitive user interfaces, and security features like Single Sign-On access and SCIM.

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Vyond

Description: Vyond is an “enterprise-grade” video creation platform to help businesses develop videos that drive ROI, boost conversion rates, ensure data privacy, and provide target audiences with the relevant, engaging content they want. The company’s video marketing software solution empowers users of all experience levels to create presentation decks, social media videos, product explainers, animated videos, trade show videos, and more. Vyond’s solution suite also supports cross-departmental products for sales, training, human resources, and internal communication teams.

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Wave.video

Description: Wave.video is a web-based video editor, costing, recording, and live streaming platform. Its solution suite includes products for social media video creation, Instagram video editing, animated text generation, online video development, video ad production, and video marketing. With Wave.video’s video marketing software, businesses and agencies can boost engagement on social media channels, increase open email rates, create branded content, develop video funnels, share videos online, and distribute video content safely and securely.

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Wideo

Description: Wideo is an online video creation platform for organizations, departments, and academic institutions that want to improve how they create online videos and presentations. Its online video marketing platform provides users with customizable, ready-made templates for various use cases and tools for creating, editing, and sharing videos. Other features include animation tools, slideshow presentations, graphics libraries, branded colors, text editing, instant video previews, a soundtrack library, and more.

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Wistia

Description: Wistia is a video marketing software company that helps businesses create videos, track performance, and improve how they engage with their target audience. With its recording, editing, hosting, collaboration, reporting, and management tools, businesses can reach new audiences, keep viewers engaged, capture leads, record videos from their web browser, and more. Wistia can integrate with leading CRM, analytics, marketing automation, sales, customer support, email, and compliance solutions.

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The 11 Best Marketing Books for Beginners to Consider Reading

William Jepma — Fri, 05 Aug 2022 18:28:36 +0000

The editors at Solutions Review have compiled the best digital marketing books for beginners to read based on their relevance, overall ratings, publish date, and ability to add value to a business. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

Beginner marketers can access countless online resources (including Solutions Review’s buyer’s guides and best practices) to help them grow and fine-tune their skills. But sometimes, you might want to do things the old-fashioned way and expand your bookshelf with a well-written and researched digital marketing book with insights catered to the questions entry-level marketers might encounter in their careers.

To help, our editors have carefully selected the best digital marketing books for beginners from recognized leaders, experts, and technology professionals in the field. From learning more about social media marketing to mastering marketing automation software, these publications can help readers sharpen their industry skills and continue to grow their marketing abilities. Each book listed has a minimum rating of four stars and ten reviews per book.

The Best Marketing Books for Beginners to Read

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

OUR TAKE: Give yourself a quick overview of the skills and tools modern marketers need to excel in their careers and stay on top of changing industry trends, best practices, and expectations.

Description: As the marketing industry evolves, new and experienced marketers must adapt to the latest trends and technological advancements. Marketers must have skills in building a website, running pay-per-click (PPC) campaigns, managing SEO strategies, and tracking analytics. With this book, Gil & Anya Gildner—the co-founders of a search marketing company—will educate their readers on fundamental marketing tools and best practices for paid advertising, social media, email marketing, copywriting, reporting, freelancing, marketing agencies, remote work, and branding.

The Beginner’s Guide To Google Ads: The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You

OUR TAKE: If you’re looking for a gateway into the world of Google Ads and pay-per-click (PPC) advertising, this popular book from Anya Gildner can ensure you have the insights you need to get started.

Description: This book acts as a “sequel” to the one above, as Anya Gildner provides readers with a deeper look into the world of pay-per-click advertising that builds off of the insights in Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career. With the second edition, Gildner expands the online guide portion and updates the material to cover the latest tips and tricks for launching, managing, tracking, and reporting on Google Ads. Other topics covered include keyword research, conversion optimization, automation, privacy, advertising, and more.

The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google, and Drive More Traffic

OUR TAKE: Learning how SEO works can feel daunting, which is where this entry-level book can help. You’ll learn SEO basics and develop the skills to create content that ranks highly on Google.

Description: Becoming an SEO expert is easier said than done, especially since Google’s search engine algorithm often changes the criteria it uses to determine what pages rank highly on their results pages. However, SEO is a staple of every successful marketing strategy, so learning how to utilize it in your marketing efforts is crucial. In Jessica Ainsworth’s book, readers will know what SEO is, how it works, and start to develop their ability to run an SEO audit for their website, optimize their site, research keywords, use tags, write blogs that rank, drive traffic to their pages, and boost conversion rates.

Digital Marketing All-in-One For Dummies

OUR TAKE: If you want to dive deep into all the digital marketing basics you should know about, this is the book for you. It compiles and condenses nine books to give you a one-stop shop for the insights, trends, and best practices you need to know.

Description: Digital marketing encompasses multiple channels, technologies, and strategies that marketers need to know about to succeed. This extensive title from Stephanie Diamond provides readers with over eight hundred pages of expert insights and best practices for beginners or professionals looking to brush up on their skills. Topics covered include digital marketing strategy development, creating content, developing customer experiences, reaching millennial audiences, social media marketing, promoting channels, influencer marketing, and analyzing marketing data.

Digital Marketing QuickStart Guide

OUR TAKE: Give yourself a thorough “crash course” into digital marketing fundamentals with this title from Benjamin Sweeney. He compiles his decade of marketing experience into an approachable book from which beginners and professionals can benefit.

Description: Written by expert marketer Benjamin Sweeney, this popular title provides marketers with a “crash course” of marketing strategies that cover everything from basic tools to more complex digital strategies. Marketers will learn how to create marketing plans that reach the target audiences, boost search rankings, use social media to increase engagement, use different channels to connect with audiences, master SEO best practices, and more. The book is best suited for aspiring or early-career marketers but can also help entrepreneurs, agency marketers, students, influencers, and creators learn to connect with people in digital spaces.

Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well

OUR TAKE: This book is designed to give you a simple, accessible introduction to Facebook’s marketing and advertising capabilities and teach you to use them to reach your target audiences.

Description: Michael Ezeanaka, an Amazon bestselling writer, has written a book to provide marketers with a compact introduction to the world of Facebook marketing and advertising. Readers can expect to learn how to use Facebook Ads Manager, create effective buyer personas, manage Facebook pages, monitor customer behavior, develop sales funnels that convert, create Instagram ads, grow email lists, and more. Alongside the nearly two hundred pages of insights, the book also includes a case study demonstrating how to make money on Facebook Advertising.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

OUR TAKE: The eighth edition of this popular book has been overhauled with new information and strategies developed to help customers unlock the potential in their content marketing strategies and efforts.

Description: David Meerman Scott’s book has sold over 400,000 copies since debuting and is now in its eighth edition. It has been updated to reflect the changing marketing trends influencing how marketers interact with their customers. Across 400+ pages, readers will learn about AI and machine learning, social media best practices, case studies, real-world examples, web-based communication technologies, emerging techniques, and how to identify the marketing trends that will keep you ahead of the curve. The book is ideal for business owners, marketers, entrepreneurs, PR professionals, and managers.

Salesforce for Beginners: A step-by-step guide to creating, managing, and automating sales and marketing processes

OUR TAKE: Writer Sharif Shaalan was chosen as a Salesforce MVP, inducted into the Salesforce Hall of Fame, and is a frequent speaker at Salesforce events. His book is an excellent resource for newcomers to the Salesforce platform.

Description: Across this book’s 17 chapters, Shaalan will help readers grow more acclimated to the Salesforce platform and let them see firsthand how it can be used in their sales, service, marketing, and automation efforts. By the time they’ve finished the book, readers will have learned to create and manage leads in Salesforce, explore a multitude of business development accounts and acquired contacts, achieve marketing goals using Salesforce campaigns, perform business analysis with reports and dashboards, build an effective Salesforce security model, and much more.

This Is Marketing: You Can’t Be Seen Until You Learn to See

OUR TAKE: Bestselling author and marketing expert Seth Godin has written a book that compiles many of his insights, recommendations, and helpful examples in one convenient and accessible package.

Description: Seth Godin is one of the biggest names in marketing, as his popular blog, online courses, lectures, and best-selling books have helped countless people learn how to use empathy-fueled marketing tactics to solve people’s problems for them. This book, which has over 2,300 reviews on Amazon, reviews and assesses many marketing tactics we take for granted and uses them to create a roadmap toward lasting success. Readers can expect to learn how to build trust with a target audience, position their brand to reach the right people, avoid outdated marketing tactics, and reframe their marketing strategies to connect with customers in a meaningful way.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

OUR TAKE: With nearly 5,000 reviews on Amazon and an average rating of 4.7/5, this is one of the most popular books on this list, and with good reason. Author Allan Dib is an acclaimed marketer, entrepreneur, and technology expert, and his book is packed with tips for companies across industries.

Description: Building a successful business requires following a reliable plan for rapid business growth. In this book, writer Allan Dib reveals how to generate new clients, profit more from existing ones, and share insights to help readers close sales, beat competitors, get the most value from small budgets, and improve profitability without losing customers. The text is best suited for small and medium-sized businesses looking to transform how they approach marketing and achieve more significant results. Still, the tips and best practices will be helpful to companies of all sizes.

500 Social Media Marketing Tips: Essential Strategy for Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat

OUR TAKE: With hundreds of positive reviews, this book offers readers an accessible yet thorough guidebook to social media marketing, effective best practices, and more.

Written for busy business owners and marketing professionals, this book is packed with expert-level knowledge and insights written in approachable language that gets right to the point. Author Andrew Macarthy covers essential topics, tips, and best practices for social media marketing strategies, paid advertising, content marketing, driving brand awareness, attracting customers, increasing website traffic, closing sales, and more. This new version of the book comes equipped with updated tips, examples, and strategies for social media marketing on Twitter, LinkedIn, Facebook, Instagram, and beyond.